Let’s be honest: not all of us are great at friendship. Some of us forget to text back, cancel plans last minute, and go days without replying in the group chat. But when it really matters? We show up. In our own way. Late? Yes. Disorganized? Definitely. But loyal? Always.

The Bad FriendsHoodie is more than just a piece of clothing. It’s a statement. A lifestyle. A comfortable, oversized confession that you’re not perfect — and you’re not trying to be.

The Concept:

The “BadFriend” name isn’t about being cruel, toxic, or fake. It’s about embracing imperfection — the kind of friend who disappears for a week but sends the most unhinged memes at 2AM. The one who never remembers birthdays, but remembers every embarrassing detail about your past and reminds you often (with love).

We’re all a little bit of a bad friend sometimes. This hoodie just owns it.

Design Story:

Every detail of the BadFriend Hoodie was crafted to reflect that “perfectly imperfect” energy. It’s not trying too hard. It’s not overdesigned. It’s simple, bold, and effortlessly cool — just like the energy it represents.

The logo is front and center. No distractions. No apologies. Just “BADFRIEND” stamped across your chest like a badge of honor. It doesn’t need to say anything else — because the people who get it, get it.

Product Details:

• Fabric: 80% premium cotton / 20% recycled polyester blend
  Soft, warm, and slightly heavyweight — like a hug from someone who barely texts back.

• Fit: Relaxed, unisex, oversized
  Perfect for layering, lounging, or dramatically walking out of a room.

• Colors:

  • Blackout: for when you’re in your don’t talk to me era

  • Ash Grey: because you vanish like smoke

  • Muted Olive: neutral enough to go with every fit

  • Electric Blue: for the emotionally unavailable with style

• Print:

  • Bold “BADFRIEND” front graphic

  • Optional back quote (in some editions): “I meant to reply.”

Additional features include a spacious kangaroo pocket (for your phone you’re ignoring), ribbed cuffs, and a double-lined hood for added comfort and edge.

The Message:

Let’s drop the act. Not every friendship is picture-perfect. Real friendship is messy. It’s missed calls, inside jokes from five years ago, and showing up late with snacks.

The BadFriend Hoodie isn’t just fashion — it’s self-awareness. It’s comfort wrapped in contradiction. A wearable reminder that being a little chaotic doesn’t mean you don’t care.

You don’t always say the right thing. You forget to check in. But you love hard. You protect your people. And when it counts? You’re all in.

You’re not heartless. Just a little bit… unreliable.
And you know what? That’s okay.

Who It’s For:

• The ghost texter who still knows all the tea

• The friend who’s always late, but always worth the wait

• The one who disappears for a week, then comes back like nothing happened

• The one who makes fun of you more than they compliment you — but in a loving way

• Anyone tired of performative perfection and ready to be real

TheBadFriend jeans is for the people who own their flaws, laugh at themselves, and still somehow manage to be the heart of the group (even if it’s from a distance).

Limited Edition – Because So Are You

Like your social battery, this hoodie won’t last forever. Every drop is made in limited quantities to keep things exclusive. No mass production. No endless restocks. When it’s gone, it’s really gone — like your response to that one “You up?” text.

Grab yours now. Or flake and regret it later.

BADFRIEND HOODIE

Soft. Bold. A little unreliable. Just like you.

Show up. Zone out. Be iconic anyway.